edmund lee is with us now. why would discovery want this network?he gives them a lot more cable channels that they can take when they talk to distributors like comcast or directv. they can say they have a much bigger lineup with popular content. we want more money for that. it raises the affiliate fee for all their networks. it gives them a bigger package of channels that they can sell. >> is scripps looking to sell? >> there are no reports that they are actively looking to sell full discovery has been looking at them as well as other possible targets. it could be that anyone could want to buy them. it could be fox, time warner, they have attractive assets. they have popular content. it is relatively cheap to produce. >> if this happens, how would it shake things up? >> you are seeing more consolidation potentially on the cable side and the distribution side. talking about time warner cable and charter going after them, on the programming side, the more they can bulk up, whether it is discovery or similar networks, they have a better chance of negot

. >> edmund lee, thank you very much. >> thank you.arry ellison may be known for his of high-speed sailing but there is another oracle executive with an even more explosive hobby. that's next on "bloomberg west," on bloomberg television, streaming on your phone, your tablet, and bloomberg.com. ♪ >> this is the early edition of "bloomberg west" and you can also catch is that are later time. mike workman has two loves in his life, coding and setting off fireworks. he is at oracle but by night he is in his homemade fireworks factory in the middle of the arizona desert, testing his latest creation. these are not just small homemade shows. staged some of the biggest fireworks displays in the country, even designing one for his boss, larry ellison over the san francisco bay. take a look at this unusual hobby. mike workman, senior vice president of hardware/software development at oracle. when i'm not there, people can often find me in the desert making fireworks, blowing things up. fireworks wheng i was just a kid. when you are 12 come you c