edrington, famous for the macallan's brand has just released a new cask.f, edrington ceo. they say yamazaki is the best. how much does that impact sales? >> it doesn't impact scotch whiskey internationally is almost 100 million cases. it really is international spirit of choice. so yamasaki is a small batch production distillery. and it's great news for them and i congratulate them. but all it can do is help, help the entire category. if bourbon is doing well, japanese whiskey, certainly scotch whiskey will be doing well. >> in terms of the rare cask you just launched, that here to stay or is that a one-time think to get you to come in? like a marketing tool, if you will. >> no, it's here to stay. the slight challenge we have is supply, you know. generally across macallan, we don't have enough to meet demand. so perhaps this holiday season you might struggle to get a bottle. you need to go online and make a few calls. but it's here to stay. difficult to get. but it's going to be around for a while. >> i would imagine that you get a pretty good snapshot of