the edward bernays went into try to sweeten things up. he arranged for a trainload of this dollars along with a famous entertainer to come from broadway in new york the station in washington to be picked up at the white house by cadillac's, broadband where they spent the morning eating breakfast with the president and actually singing and dancing with them. one of my favorite newspaper headlines ever was the next morning in the new york times where it said president almost smiles. this was edward bernays and managed to lighten up in this seemingly duck president. several months later he was reelected. the lee edward bernays does not deserve all the credit, but help people see this guy as a human being. c-span: to pay for all of that? >> the white house. c-span: what did he do for herbert hoover? >> the type to do the same thing. seen as a dark personality in a dark time of our history with the depression. edward bernays but he could come in and rally business leaders and the public behind hoover. he had a wonderful campaign is to try to d