more ways to christmas joy. >>> back on a sunday joined by edward norton on the couch. ut something he's passionate about. as as the founder of the website, you've put a lot out to the "today" show. edward is here to tell us about that. nice to have you with us. in reaction to the craziness of the thanksgiving night and black friday and cyber monday, you are continuing what has been started over the last couple of years, giving tuesday. what is giving tuesday? >> giving tuesday was a brilliant response to the whole idea of kind of the commercial shopping frenzy. it basically said the holiday season in addition to being the shopping season is also sort of the giving season. it's when a lot of people reflect on causes they want to support, a lot of best organizations many the world using the end of the year and holidays as their big end of the year drive. what clever people with 92y and foundation did was come up with giving tuesday after thanksgiving as a rallying point for organizations to say let's kick off the charitable season. it was very successful. they came to us

. >> david letterman is next with edward norton. >> raider nation. >> got one, got one. >> just win,d playing "late show" theme ) >> from the heart of broadway, broadcasting across the nation and around the world, it's the "late show" with david letterman. tonight... plus paul shaffer and the cbs orchestra. i'm alan kalter. and now, it's the girl from empanima -- david letterman! captioning sponsored b

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. >> edward norton is here to tell us about a different way you can use your holiday spending money.ing up part of giving tuesday. >> he's done a lot of good. he'll talk about that movie he's got out that's getting some nice buzz. >> we have a whole heck of a lot to get to when we get started on a sunday morning here on "today". >> don't get kicked under the desk, craig. thanks guys. >>> in the week ahead on capitol hill a house subcommittee will demand answers about the deadly airbags made by takata corporation. they want to know what took officials and the car company to take so the long announce the recall. >> is the supreme court will hear a virginia woman's case how ups treats its pregnant workers. peggy young sudden ups. she claims her doctor told her not to lift heavy packages while pregnant. the company refused to reassign her. >>> researchers at washington state university are working on a new test to detect if a driver is under the influence of marijuana. the test would test someone's breath for thc the active ingredient in pot. the test is still in its early stages and res

. >> i heard edward norton there narrating. you say you've got a lot of people. of millions of dollars of media space. we have messages going out at 7:00, prime time. >> fantastic. >> has the chinese government taken an aggressive anti-poaching approach? >> it is very aggressive. i think we started a law that the penalty can be death if you ship any of the ivory or rhino horn back to china. but still there's a black market there. and demand there. you can't change that. when the price is there, there's people doing that for money. >> again, it's about education. the awareness. i didn't know about this. i went on safari over a year ago and i learned when i was in south africa. the porous border especially with mozambique where you can find where the poachers are coming in. there was definitely an issue with the rhino and the fact they were losing the population of the rhino. speak to what's being done to protect them and also repopulate. >> the thing is, it's a bit like the drugs trade. the demand is strong. the killing goes on. people are losing their lives. rang

norton & co.. fourth,@mr. austin osnos face and the new china published by strauss. and edwardan existence. [applause] published by the division of ww norton & co.. this year's national book award for nonfiction goes to evan osnos for age of ambition. ♪ ♪ i have to tell you i am a man of hunches and i didn't have a hunch before we left the hotel by wife said maybe you should just have a hunch for a second. i think some people here may know that i am from a family of the book. my parents are here, peter and susan. [applause] my father is the founder of public affairs and if you go into the writing business and your name is osnos you feel like what george w. bush must feel like. and i have to tell you it is such a fabulous sensation to be up here tonight. and i can't think the judges enough. i'm astonished and i'm humbled by the honorees in the category and i have to say especially to mr. chass whose work is beautiful and wonderful. [applause] they signed onto this room before it was a fully cooked idea to jonathan and for everything that you've done for the book into my agent we

norton and company. evan oz knows for age of ambition. and edward o wilson for the meaning of human existence.this year's year's national book award for nonfiction goes to evan oz knows. ♪ ♪ ♪ ♪ >> i have to tell you, i am a man of of hunches, and i did not have a hunch. my wife my wife said, maybe you should have a hunch for a second. i think some people here may know that i am from a family of the book. my parents are here, peter and susan. my father is the founder of public affairs. if you go into the writing business you feel a a little bit like what george w. bush must feel like. i i have to tell you, it is a fabulous sensation to be appear tonight, and i cannot thank the judges enough. i am humbled by the honorees in this category and especially to roz chast whose work is beautiful and very meaningful to me. i i want to say a special thank you tonight. a fabulous publisher that signed on to this idea. thank you. for everything you have done for this book. and jennifer, my agent, we started talking about a book when we were 19 years old as sophomores in college. i think we are off to a go

norton & co.. fourth, evan osnos for age of ambition facing fortune and faith in the new china. [applause] published by farrar straus and giroux. and edwardight, a division of ww norton & co.. [applause] and this year's national book award for nonfiction goes to evan osnos for "age of ambition." ♪ ♪ ♪ ♪ >> i have to tell you i am a man of hunches and i didn't have a hunch and before we left the hotel my wife said maybe you should have a hunch for a second. i think some people here may know that i'm from a family of the book. my parents are here, peter and susan osnos. my father is the founder of public affairs and if you go into the writing business and/or name is osnos, you feel a little bit like what george w. bush must feel like. [laughter] it is a fabulous sensation to be appear tonight and i can't thank the judges enough. i'm astonished. and i'm humbled by the honorees in the category. and i have to say especially to roz chast, whose work is beautiful and meaningful to me. [applause] i want to say a special thank you tonight to farrar straus and giroux fabulous publisher that signed onto this idea before it was a fully cooked idea, t