. >> edward sexton. ommy was a famous british tailor, he did all of the beatles and edward was his pattern cutter when he passed away and i worked with edward. >> charlie: he taught you how to cut fabric or what? >> he taught me another side to fashion as well. it is this paradox. i'm not girlie girlie, fashion, fashion, i'm not that type of person. i'm really intrigued by fashion but i'm interested in the psychological side. i want to know why women choose to wear what they wear and how it makes them feel. that's what excites me. >> charlie: you want to understand the people who buy your clothes. >> yeah, and i want to give them something that really works for them, that really makes their life better, that makes them feel better, something they can turn to. as a woman wearing my clothes, i don't wear the same thing every season i don't like buy something and throw it away. i'm consistent in how i navigate through my wardrobe and it's a reflection of how i feel. i want to solve those issues for the women