joining me now is edward tian, co-founder and ceo of gpt zero edward, welcome. that. how much did that factor into your desire to figure out what's accurate and genuine and what's not? >> it was absolutely everything in terms of i was on the computer science side doing research with microsoft, with princeton's natural language processing app on detecting ai, but at the same time i was a journalism student, i was taking classes with amazing writers like "new yorker" writers and everybody was like wow, we've got to figure out a way to preserve the value of writing. and i previously worked for the bbc as a journalist too. and we were like oh, man, this is going to change the industry. it was definitely a combination of the two >> so last week, end of last week there was an agreement brokered by the white house, informal agreement between the likes of microsoft, meta and others to abide by certain principles and actually reveal when things are ai generated that seems difficult to do, though how do you see it? >> yeah. it's a very difficult thing to do the other key