next question, an email, we're service providers of a canine scent detection to eeliminate pests, wencrease branding and awareness, what suggestions would you have to help successfully achieve this business goal. >> to explain that in english. i believe this company uses dogs to sniff out bed bugs. janik, for people who don't know about this service how do they get the message across? >> the biggest thing is the branding and the awareness. he doesn't need the branding. it's aes if people need when they need it no one is going to be thinking about bed bugs until they have the issue. he needs to show up in places where they're searching which is obviously online. bed bug elimination key words. or bed bug infestation and taking off by the regions. he needs that. and he'll double up by having the branding. so as soon as they show up at his site. that's good-looking site and reason for what they're doing and what their unique proposition is. it needs to right at the point of the problem. >> i don't think anybody cares that it's dogs doing the sniffing, it doesn't matter. i have bed bugs,