he said, "you got to be worried about that ehpa," he called it ehpa.was the one person in the country that called it ehpa. >> smith: epa. >> epa. he'd call it ehpa. and he said those people over there, now don't get captured by that bureaucracy. >> smith: but with bipartisan backing in congress, ruckelshaus took strong action anyway. he banned ddt, imposed a tight deadline for reducing auto emissions, sued several cities and big steel and chemical companies for polluting the air and water. his tough approach made enemies. >> most of the people running big american manufacturing facilities in those days believed this was all a fad. it was going to go away and...and all they had to do was sort of hunker down until the public opinion subsided, public concern subsided, and it would go away. >> smith: when you went after the big polluters, you sued them, you took them to court. what was the reaction of u.s. steel? >> oh, boy, they didn't like it. i remember going up to see ed cott who was the ceo of u.s. steel and he told me, he said, "you know we don't lik