irirad eichler insists they're e best.here is one key element that distinguishes the e business fm conventional factories. >> as opposed to a regular factory where you want to keep your good employees, we actually want our good employees to leave usus. so whehen someone comes in, we e telling them it's good that you cameme, but whenen are you lea? so the whole purpose of the factory is really train pepeope and d get them out to work. >> all of the factories,s, stor, and businesses that belong to shekulo tov are at the same time training and rehab centers where people can learn transferable skills. the bakery is particularly well-suited to this purpose. >> people want to rebuy and rebuy if the cookies are good, so it makes sense in terms of us business wise and also in terms of the rehabilitation. wewe can break down bakekery to small tasks. so each one of our service users can find what matters to them and they can find theieir way n the rehabilitation process inside the bakery. >> people with mental health problems often

the bbc‘s washington correspondent, chris eichler.rlands take to the football field for the women's world cup final. it's set to be a fierce match but there's another battle being fought on the sidelines. with audience figures increasing and sponsors clamouring to get involved, female football players are demanding to be paid — and treated — the same as their male counterparts. fifa estimates that over 30 million women play football worldwide and the number of amateur players has increased by more than 15% over the past decade. but there are big financial discrepancies between the men's and women's games. the winners on sunday will receive $4 million in prize money. that's half of what the men's teams got last summer, if they exited at the last 16 stage. and the highest—paid female player, norway's ada hegerberg, earns 325 times less than barcelona superstar lionel messi according to france football magazine. but could this spectacular world cup be a turning point for women's football? well, i ask an expert in all things women's footb