communicator i'm talking about martin luther with clausen from the lutheran church in germany the ek d. welcome to the interview. thanks for inviting me. exactly five hundred years ago luther nailed his ninety five feces to the door of the castle church invited him back an innovative way of communicating a message was luther the first blogger. yes. i mean might not really have used to hammer a nail. but he didn't just use the printing press to convey his message. he created publicity and before that there hadn't been a public arena for debating and spreading ideas. you favor a traditional means of communication the book your latest one is called ninety five questions about the reformation it includes unusual questions such as who invented the most popular luther quote. so who was it that. you know it's a nice quote that goes even if i knew the world were ending tomorrow i would plant an apple tree today and we don't know who came up with it and a lot of luther quotes were made up and that one dates to after the second world war. there was a message of hope and attributing it to luther gave it a