the cognition psychologist eka explains that the brain doesn't have a delete button once we've stored a myth it's difficult to overwrite it with new information. basically what he's discovered is that we're mentally lazy. feeling as with many of the things we hear we don't have the interest or the motivation to investigate them fully our convictions often play a role to if i want to believe in something and i'm convinced of it and it fulfills a certain function for me if it's important to my identity and belief then i won't want to see the counter evidence i prefer to hold onto the most. people like to stick with the familiar prefer him to block out things that are new. polish eka is visiting the university of the zeile and he did his doctorate here years ago he conducts neurophysiological experiments to learn about the brains of test subjects. he discovered that attempts to debug myths rarely work sometimes it even has the opposite effect. but such refutations often courses the myth to be repeated and that just makes this false information seem more familiar if i want to tell you tha