for a pet service where somebody could come in and stay with their pet, watch their pet, make the el omethere's a service for that called rover.com. your dog can go stay with somebody approved by roverer.com or they do come to your house. you can keep up to date with video messages to know what your dog is doing. this is an exclusive club. they only accept 15% of the people that apply to be dog sitters. >> what is the cost. >> >> anywhere from $10 to $75. >> we have the rover.com ceo. erin with carmel, welcome to the show. >> hello there. >> where did this idea come from? seems like this should have been started 30 years ago. >> it should have been. 90% of dog owners refuse to use kennels. for much of the past decade, i begged friends, family members to take care of caramel when i go on business trips. >> what are the standards you have? >> we go through an elaborate process. people must submit profiles that get evaluated. they have to submit third party references. we verify their identity. we use reviews on the site. cow can submit a rating on rover if you have had a paid tra transacti

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