el rancho vegas had the first casino buffett. the idea was you go in there, it was one dollar at first, chuck wagon buffett. you stuff yourself with all the food in your soap way down that you keep gambling -- you are so weighed down that you keep gambling, you are stuck in the casino, that was the idea and this worked. it was very successful and several other casinos opened on the las vegas strip after that. so this idea that you wanted a lot of attractions around to keep people in the casino was good business. we've all heard about the rat pack. but the interesting thing is a lot of the entertainers really started to make their name and a big-time way in las vegas. when you look at sammy davis jr., when he started in las vegas, was the will matson trio, his dad and uncle and at some point sammy became bigger. as this memo from the william morris agency shows, the billing that mr. davis needed was his name had to be in the same size type as bill mastin trio and at some point became the biggest trio because now sammy davis junior