even el tel everybody tells them it's great product but scaling it up to wholesalers and retailers, that's a whole different thing. what lori did and what the segment did is how to scale up from a great idea, great product, to distribution, manufacturing, and fulfillment, and unfortunately a lot of people who are passionate about their product get very board and distracted when they have to do that. >> you didn't go to the dallas market, i take it. >> when we had gone to the fall toy preview, i had the privilege of meeting both joann and christy and it was at that point they took me through all of their triem umphs and tribulations. >> do you work with the same people they do? >> we do. >> if someone wants to follow the same path but can't work with the same people, how do they know if they're working with the right people? >> i think the key to anything is great business partners. the failure of both businesses is having bad business partner. you have to understand what the key variables are that you want that business partner to deliver. in their case, they needed a business partner that