the winners, elastec american marine with a million dollar check.k. and this, of f course,s the prize that they won for more than doubling the industry best standard for oil clean up that had existed to that point. >> prizes have actually been around for over 300 years. back in 1714 was the longitude prize. it was a $20,000 prize put on by the british government to help us figure out where we were from a longitudal basis when we were crossing the oceans. and everybody assumed when they put this prize out there that it would either be a ship's captain or it would be an astronomer that won this prize. and it was actually a clclock maker. and he was this outside innovator that nobody ever would have expected to win a prize like this. napoleon used prizes. we have canned food because napoleon's army needed to be fed and so they figured out a way to preserve food, right. lindbergh flew a across the atlantic for a prize. there was a $25,0 prize for the first person that could fly non-stop from paris to new york or new york to paris. and it went on and on an