the industry's previous best tested recovery rate, our $1 million first place winner, team elastec american marine. [cheers and applause] >> in 2011, we awarded our wendy schmidt oil clean up xchallenge. the winners, elastec american marine with a million dollar check. and this, of course, is the prize that they won for more than doubling the industry best standard for oil clean up that had existed to that point. >> prizes have actually been around for over 300 years. back in 1714 was the longitude prize. it was a $20,000 prize put on by the british government to help us figure out where we were from a longitudal basis when we were crossing the oceans. and everybody assumed when they put this prize out there that it would either be a ship's captain or it would be an astronomer that won this prize. and it was actually a clock maker. and he was this outside innovator that nobody ever would have expected to win a prize like this. napoleon used prizes. we have canned food because napoleon's army needed to be fed and so they figured out a way to preserve food, right. lindbergh flew across the atlantic