launching turkish products on the domestic market was the stereotypical thinking of buyers, says elena bublik representative of the decorative brand aleksaen cosmetics in russia. in people's minds, made in europe is blindly equated with quality, everything else is questioned. this is quite complicated, the consumer will need to explain this, convey it through some advertising options and so on, so that people in european countries, but i am sure that it can really be of high quality, it is not easy, because anyway , historically, cosmetics are probably associated with france, italy, more often they came again to points of sale, tested, tried to understand that over time, turkish cosmetics will conquer the russian market, and to conquer the market requires its full understanding and flexibility, know your client, this is a key term that is applicable not only for banks and financial... the first question i asked, because i test products, having extensive experience, i understand that the lighting solutions of the same foundations, the same powders, they are not suitable for the russian market,