elena krygina, founder of the brand.rtist and beauty blogger, millionaire, author of the best- selling makeup book. what i love has grown into successful business. the most fashionable makeup now is called late makeup, so we will do it, and we will do it all with one product. this is our flagship product, it’s called concrete, i invented it, specifically, like specifics, specifically, everything is on point, yes, i guessed right, yes, everything is specific, everything is on point, well, in fact, that was its code name when we were developing, we couldn’t come up with a name for it yet, the development process took several years, and we came up with the code name concrete, simply because when i set the technical specifications laboratory technical specifications, i said, i need it to be as strong as concrete. so that it was concreted, and this concrete took root, i then looked, i think so, but how concrete is concrete in english, i think, damn, what a sonorous cool word, plus i’m a krygina, beauty, we have this cr- kr ev