>> hugh rovet is the ceo of eleri home styles.y're one of the top home furnishing manufacturers. >> how do we make sure to catch lightning in a bottle. >> my passion really is to bring the newness in the design front and being able to connect that with consumers. >> maishi is the owner of bliss living home. this year hugh licensed her designs hoping they will spark some of that lightning. what else i love is you have these birds here beautifully. but this -- >> until recently, her company designed, manufactured, and marketed bedding on its own. at a much smaller scale. now she hopes to benefit from eleri's big scale operation. >> our volume has always been a problem because we only deliver to relatively premium market. and we can't really meet the need of their demand. >> when i first met mei nearly a decade ago, she had leveraged to start a candle business which she started from her garage. four years later, she took a big risk with that candle business when she moved much of her production out of china and built her own factory