and the reason i can't remember her last name is that she changed her name to liz arden, and elizabeth arden was never political, and she -- one day she shocked her staff by leaving her desk and going out to join one of the suffrage parades, those iconic suffrage parades you may have seen photos of long fifth avenue, and when she got back, her staffers were like, we didn't know you support it the cause. she says, oh, don't, but our clients do. and that's when i knew that they were consequential. >> host: who were -- talk a little bit about the instigators of this, the first women from this socialite group, class, whatever you want to call it, who were brave enough, bold enough, ahead of their times enough to stick their necks out and say, i'm going to do something about this. >> guest: the first one -- there was a first one -- was katherine duer mackey, the descendent of great old money in new york, and she married new money, the silver mining fortune of clarence mackey and his family, and they have this guildded existence, a place in manhattan, they rent every season in newport. a 628-acre