. >> elizabeth chandler is the person who originally suggested the new york store. plan was for elizabeth to be involved a bit in operations at the very beginning. the reality is, she's involved a lot. >> i'm here every day. if not here, then i'm at home in my office. >> anita mahoney is another investor. she too didn't know quite what she was getting into when she put her capital into the business. now she dedicates a significant part of her time to marketing and pr for scribble press. >> i like coming in and being collaborative. it's very exciting to sit around the table with all the girls that work in the store and the boys, the men, and coming up with ideas. it's, you know -- we're building something every day. >> it's having all of these people on the ground all of the time. the investors who have a stake in seeing the company take off which has really helped anna to make it a success. >> we found people that were really passionate about the concept and once they committed as financial investors really wanted to see it succeed and were willing to get in there an