fashion writer elizabeth hawes , will talk about fashion and the fashion industry in her book "fashion is finished." this is her quote that talks about the yearning for new items . differentiated from the past in only the smallest detail. she says, it is the proud boast of some wholesalers that they make up a whole line with only three dress patterns. the newness so loudly called for, is new trimming, new callers come a new cuffs, new buttons, new flowers, and all of this -- not too new please. think about how we dress today. in order for a fashion to be in fashion you have to have a critical mass of adopted. -- of people adopt it. but we are never satisfied. as soon as we have one style, we start thinking, ooh, how can it be a little different so we can continue to be at the forefront of fashion. we mentioned jeans. is there anything else we wear today that has this differentiation by just little and little bits? >> [indiscernible] >> undergarments, a great example. same basic thing, but you continue to buy based on different styles. a wonderful example. anything else? >> you have you