and elizabeth holmes on her diagnostic programming. a programming note, some of the language in this program may be offensive to some viewers. this is two hours. >> i just explained it. when people start to perceive you as the big guy, you are not allowed to be scrappy. if you are the little guy, that is cheered, that is lauded, that is the heroic startup story. like, i turned nothing into something on my last company and foremost people they would call it a walk or a single. for me it felt like a home run. but again, as you get to a place where people perceive you as "the big guy" or "the man," you have to approach things differently and communicate differently, and we are not there yet. we want to be there, and we are going to get that her, but those are the things, those are the challenges we are facing and those are the things we are improving on. >> you recently hired david pluff, a former obama advisor to help you with the political war. you put it differently, you said it's a campaign that you are running. is bringing him on par