. >> elizabeth losh, you talked here at the gov 2.0 expo. the title of your talk was, if you cannot control the data, considered the message. >> there is a tendency to assume that, when there is a government website, it is just about transmitting your information as a commodity that everyone can in 0--transmitting your information as a commodity that everyone can understand. you have to think critically about the kinds of rhetoric that you are promulgating to the public. i had a list of four "don't's". don't pander. don't promise what you cannot deliver. don't get too far ahead of yourself. don't live for the moment. i talked about the different problems i see in public- communication strategies at public agencies. >> as this become more urgent? >> absolutely. the recent survey indicated that more americans are contacting the government by website. they are participating in retasking and sending out that data in new forms. they are finding information on's their web site and then -- on their representative's website and then repackaging id.