. >> 29-year-old founder ellen bennett foundly known as the apron lady is the burst of inspiration atelm of this movement. since 2012, her vibrant handcrafted design have been a favorite in more than 4,000 kitchens across the country. ellen was working as a line cook earning $10 an hour when she cooked up the idea for headley and bennett. >> no one thought about making an apron that looked good and was functional. >> reporter: the standard a white apron. >> it didn't fit, i wanted to make a better uniform and something that people felt proud to wear in the kitchen. >> the art of the high-end apron became ellen's daily focus. the lack of design experience never held her back. >> i had chunks and dreams and i had ideas. i had to be like, no, let me just tell you. we're talking about proper aprons. they're made out of japanese denim and handmade in los angeles. and every pocket is reinforced and then put it on their body. tie it on and then they'd love it. >> the steep price tag wasn't a hard sell either. >> you look at the craftsmanship that goes into and you think this thing will liter