looking through their books and walking through you their store, chris myers, ellen bowick and dawn brolin have already make a lot of suggestions. >> the fact is, j.j., it is a great business. they are doing $1 million in 1,000 square feet, which is about $800 a square foot. most retailers would kill for that level of sales per square foot. >> the challenge, i think, is just joe's -- where he is at in his life. if he was 35, it would be a slam-dunk. it would be no issue. in his early 60s, he is looking to retire. that's where it gets difficult. >> are they in a position right now where they can count on these stores to take them for the rest of their lives? >> no, i don't think so. he is going to have to find a way to get these businesses optimized and stabilized to step away, spend time with his grandkids and still see the revenue coming through. >> one way to boost the revenue occurred to helen when she first talked to joe and mary. she learned they get an extra discount on the high-end pearls when she learned they buy them loose and string them by hand in the back of the shop. >> you ar