. >> according to ellen langer, a professor of psychology, many of us run our companies pretty mindlessly. duo things that worked in the past without asking if they're still relevant. >> business owners have to give their pitch over and over and over again. and you sound like a robot, you almost can't help it. >> but you can help it. if you make it new in subtle ways. how do you make it new? part of the way is not to think that you got only this way of doing it. >> so keep changing it up? >> yes, and the changes don't need to be big, they just need to be subtle so that you're present. >> what exercise would you tell someone to do. i'm giving a pitch to someone -- >> you want to pay attention to your audience and you want to change what you're doing to meet the needs of the respective audience. >> what is mindfulness? >> it is the process of noticing new things. that's all it is. when you notice new things that puts you in the present. >> one area where mindfulness can have a huge payoff is recognizing the talents offered by your employees. >> if i'm mindful, i might realize that from your