welcome father ellwood kieser. bob newhart: i always called him bud. d he get the name ellwood? ♪♪♪ narrator: when father ellwood "bud" kieser arrived in los angeles for his first assignment as a catholic priest, it was still the golden age of hollywood. ellwood "bud" kieser: the normal parish priest, he has his parishioners. well, my parishioners were the people in show business. marion ross: huge big man. big white hair, handsome, huge, and lovely. narrator: little did father bud realize that he was starting an adventure in which he would produce an emmy award-winning show featuring the biggest celebrities-- martin sheen: it wasn't like any of the other television shows. it was a moral theme but it was non-denominational. narrator: --create one of the most prestigious awards in hollywood-- bud: and we run the humanitas prize and we challenge people to love in this industry and they responded. narrator: --bring national attention to famine in africa-- john amos: he was a life-saver in a lot of respects. narrator: --and begin a friendship that would mak