it turns out we didn't really know the wicked witch or elphaba after all.amazingly successful broadway musical running 21 years and counting. and now the new film. >> i acknowledge all of those as i'm designing it, but with the intent of creating new images, new icons, new ways of seeing who these characters are, and a new way of telling the story. and i delight in that. reporter: the wiz was the first show paul tazewell designed and also acted in it as a high school student in akron, ohio where his mother taught him to sew. he went on to a hugely successful career in theater design notably, for hamilton in which he won a tony. most recently, with another tony nomination. he won a television me for nbc's 2015 the wiz live, and the first oscar nomination for steven spielberg's 2021 film version of west side story. so you are grabbing images, on the internet, whatever? >> that this really speak to me. they could be abstract or random, but collectively they start to create a world. reporter: for we could paul tazewell has created icons like the witch hat and m