with ten full-time employees including his childhood friend and partner, ely ballas. >> we all have our role in the company which makes us efficient. content decisions elliot takes care of. anything that involves being really smart elliot takes care of. the easy stuff i do. together we kind of each have our role. >> reporter: even elliot's wife jessica joined in. she's busy running the wildly popular instagram account beige cardigan which has a female audience than jerry. but here in their offices, memes equal big money. 90% of their followers are between the ages of 16 and 35 years old. experts estimate top social media influencers like elliot and his team are making up wo upwards of $75,000 for branded posts on instagram. but those branded posts still have to be funny. like the ones they made for bud fan duel. >> that's pretty good. >> reporter: their first foray into paid content was this one for burger king. a tense moment for the team who didn't know how the audience would react. >> reading every comment, but it turned out -- hi! >> reporter: in two years they worked with more than