. >> feeling emasculine it aed i went for a walk with the professor. >> our only hope? that women decide to keep us alive for their own amusement. for the pop music perhaps. or maybe storytelling. we're good at that. i'm nick watt for "nightline" in london. >> so perhaps we're not that important after all. our thanks to nick watt. >>> when we come back, babies, babies everywhere. why cute and cuddly is creating so much advertising buzz. it's "a sign of times". [ female announcer ] every year millions of americans face disaster. the tide "loads of hope" program, a free laundry service that provides clean clothes to families affected by disasters. [ woman ] it feels so good to be able to know that i've got clean clothes. you don't know how very basic essentials are until you have none. ♪ this is what gives us hope. [ female announcer ] you, too, can help families affected by disaster by purchasing yellow-cap tide. together we can provide loads of hope. >>> advertisements are not all created equal. some are funny, others sexy. some are confusing. others appeal to the hot s