but you know, charlie, the day before we would have told watson to don't embarrass i.b.m.y to play the other two players or play to win no matter what. we told watson play to win. charlie: how do you tell watson to play to win? john: you tell it to bet more money and get more aggressive to try to win. you can imagine what the outcomes could have been. charlie: it is like a boxing match, and you are telling your fighter go for the knockout, go for the win. john: it was big for i.b.m. it was our 100th anniversary in 2011. more importantly for our industry, where are we going to take technology in the future? it is not just about gadgets that are cell phones and things. it is about how are we going to hit humans make better decisions? how are we going to solve the health care problems, the climate problems, et cetera? while winning that game fell good, to me it was a confirmation that we could go on and change the borland with this technology. charlie: you really believe you can do that, change the world? john: yes. charlie: change every industry? john: that's right. in funda

charlie, the day before, we could have told watson to don't embarrass i.b.m. or try to play with the other two players or play to win, no matter what, and we told watson play to win. >> rose: how do you tell watson to play to win? >> you tell it to basically bet more money, get more aggressive in the game, no matter what, to try to win. so you can imagine what the outcomes could have been, had we fallen behind. >> rose: but i'm fascinated by you told. it's literally like you're sitting there, it's a boxing march, and you're telling your fighter, play to win, go for the knockout, win this thing. >> that's right. it was big for i.b.m. because it was our centennial year in 2011, but more importantly, it painted the direction for the i.b.m. company and more importantly for our industry, where are we going to take tensionology in the future. it's not just about gadgets or cell phones. it's about how will we make humans make better decisions, transform industries, solve the healthcare and climate problems, et cetera? while winning the game felt good, it was a confir