eweping g your data close, , a -- why embedde microroips could be the future e of privacycy. e st sweeping overha o of datarivavacy l since e the birth ofof the inte. w wl endrar transition on m may 25 and eueuropeannion wi report t new rules. general data protectction regulation will l ve consumers a more conolled overerheir special informatioion. the reresource -- - social m me, banks, game producers come anybody who has data. tryryg tos have -- crack k down on digital tax raiment. personal data is a valuable commodity for which the -- which offers wonderful opportuninitie. what b bught the eu to this point? is one of thta most viablble resources s today. inin europe, online platforms te main fororm of advertising incos with 37 billion euros in 2060 -- the market practically d doubled and facebk hahas 2.2 billion active e monty userers around thehe w world. a cambridgdge analyticalal scanl wawaa wake-upp call and facebook said up p to 87 millioion usersv had thr r personal i information to h harvested. most in ththe united states but 2.7 millionn people were affectd in euro