sally cheshire, chairwoman of the human fertilisation and embryology authority, has accused some privatenics of using "selective success rates" to persuade middle—aged women to undergo treatment. simonjones reports. susannah botting gave birth when she was 43, but only after seven rounds of ivf at several clinics, costing her £50,000. she believes she was talked into additional treatments that she didn't actually need, and haven't been proven to work. you are there yourself anyway because you want to do the next round, you want to get pregnant. and again, i think it goes back to the hidden costs of the treatments that you may or may not need, that you just kind of go, "yes, i'll do it," because i want to get pregnant this time around. i don't want to go through another round. the fertility watchdog believes older women are being targeted by aggressive sales tactics, particularly by foreign clinics. they are trading on that hope and vulnerability because they know that most patients will do anything to have their much longed forfamily. the human fertilisation and embryology authority says

the human fertilisation and embryology authority says that those undertaking ivf aged between a0 andr older saw their chances of getting pregnant fall significantly to 3%. and those aged 44 had a success rate of 1% — that equates to just two live births. a short while ago i spoke to sally cheshire about the issue. we're concerned about are more of the foreign clinics who are coming to the uk who are investing here because there are returns to be made, who absolutely are not being honest with women, and the advent of social media and other outlets where people can find their information means that we can't always provide those patients with the right, accurate information that they have. i would encourage them to come to the hfea and to ask very searching questions of their clinic about the cost of treatment, about any add—ons to basic ivf that may be offered to them and, as you pointed out, we have a traffic light system which rates the most common and suggests that, actually, there's no evidence that any of them are effective. what hopes do you have, then, of achieving this much tig

sally cheshire, chairwoman of the human fertilisation and embryology authority, has accused some private"selective success rates" to persuade middle—aged women to undergo treatment. simonjones reports. susannah botting gave birth when she was 43, but only after seven rounds of ivf at several clinics, costing her £50,000. she believes she was talked into additional treatments that she didn't actually need, and haven't been proven to work. you are there yourself anyway because you want to do the next round, you want to get pregnant. and again, i think it goes back to the hidden costs of the treatments that you may or may not need, that you just kind of go, "yes, i'll do it," because i want to get pregnant this time around. i don't want to go through another round. the fertility watchdog believes older women are being targeted by aggressive sales tactics, particularly by foreign clinics. they are trading on that hope and vulnerability because they know that most patients will do anything to have their much longed for family. the human fertilisation and embryology authority says women aged b

sally cheshire, chairwoman of the human fertilisation and embryology authority, has accused some privateged women to undergo treatment. simonjones reports. susannah botting gave birth when she was 43, but only after seven rounds of ivf at several clinics, costing her £50,000. she believes she was talked into additional treatments that she didn't actually need, and haven't been proven to work. you are there yourself anyway because you want to do the next round, you want to get pregnant. and again, i think it goes back to the hidden costs of the treatments that you may or may not need, that you just kind of go, "yes, i'll do it," because i want to get pregnant this time around. i don't want to go through another round. the fertility watchdog believes older women are being targeted by aggressive sales tactics, particularly by foreign clinics. they are trading on that hope and vulnerability because they know that most patients will do anything to have their much longed forfamily. the human fertilisation and embryology authority says women aged between 40 and 42, using their own eggs for ivf,

sally cheshire, chairwoman of the human fertilisation and embryology authority, has accused some privateto persuade middle—aged women to undergo treatment. 0ur correspondent jenny kumah is here. what has sally been saying? she says that she is worried about the sales tactics used to pressure vulnerable women into undergoing treatment, now she herself is 50, she says that she recently experienced sales pitches when she went to a fertility show in manchester, by people who were unaware of what she did for a day job, she herself is a former ivf patient, she went on to have a family using adoption. she would like to see clinics be more open about success rates for older women, we can go through some of the figures: they show that women over 40, the number of women over 40 having ivf has doubled in the last decade and of those women having treatment with their own eggs, not frozen from when they were younger, those aged 40 to 42 had a success rate of 9%. those one year older, they saw their chances of getting pregnant. can, just 3%, and those aged 44 had a success rate ofjust 196. aged 44 had

the human fertilisation and embryology authority says women aged between a0 and 42 using their own eggsantly to 3%, and those aged 44 and over had a success rate of i%. that equates to just two live births a year in the uk. i'm not sure it's a widespread thing in the uk, but i think there is a risk that people end up doing more than perhaps is appropriate if they are not careful. the key to it is making sure that they get good professional advice about what is appropriate for them. but the regulator wants more powers to protect women like susannah botting so that their hopes and dreams aren't taken advantage of. simon jones, bbc news. the fire service in northern ireland say a "running wildfire" in county down has now been brought under control. hundreds of holiday—makers spent last night in emergency accommodation after the blaze forced them from their caravan park. the wildfire happened in the mourne mountains above the seaside town of newcastle, as chris page reports. 0n the mountainside, a fire front a mile long threatened some houses as it burned through the gorse. eyewitnesses des

sally cheshire, chairwoman of the human fertilisation and embryology authority, said some private clinicse success rates" to target older women. joining me now is our news correspondentjenny kumah. well, for many people, this will bring aligned bells. yeah, so some clinics are using blatant sales tactics to persuade vulnerable women to undergo treatment and she says she is a 50—year—old woman herself and was recently offered fertility treatment when she was at a fertility trade show and she was offered it by staff who didn't realise she was ahead of the uk's fertility watchdog. she herself is a former ivf patient who went on to have a family through adoption and she would like to see clinics be more open about success rates. we can have a look at some of the figures the watchdog has published. ivf is more successful for women under 35. since 2004 the number of women in their 40s undergoing fertility treatment has doubled to 10,835 in 2017. for those over 44, there was a success rate ofjust i% between 2004 and 2017. 196? very low. this is an expensive process. that's right. in some areas y

sally cheshire, chairwoman of the human fertilisation and embryology authority, said some private clinicss" to target older women. joining me now is our news correspondentjenny kumah. this will resonate with a lot of women who have gone through this procedure. yes, sally cheshire says that some of these organisations are using blatant sales tactics to target these women. she said that she was targeted herself at a trade show with people making sales pictures to her unaware that she was the head of the uk's fertility watchdog. she herself is a former ivf patient and went on to have a family through adoption. she is basically now calling for the industry to be more open about success industry to be more open about success rates particularly four older woman. we can look at some of the figures that show that success rates are higher for women under 35. the number of women over a0 who are having fertility treatment has doubled in recent years but the actual success rate for women who are aa is actuallyjust i% and that equates to two live births essentially. some nhs trusts offer fertility tre

sally cheshire, chairwoman of the human fertilisation and embryology authority, said some private clinicso target older women. jenny kumah has been speaking to sally cheshire about her concerns... she said that she herself was targeted at a trade show with people making sales pitches to her unaware that she was the head of the uk's fertility watchdog. she herself is a former ivf patient and went on to have a family through adoption. she is basically now calling for the industry to be more open about success rates particularly four older woman. about success rates particularly ——for older woman. we can look at some of the figures that show that success rates are higher for women under 35. the number of women over 40 who are having fertility treatment has doubled in recent years but the actual success rate for women who are 44 is actually just 1% and that equates to two live births essentially. some nhs trusts offer fertility treatment but otherwise it is an expensive process. yes, for those women over 40 who can get fertility treatment on the nhs, just one cycle, but as sally was saying, s

regulations should remain, and baroness deech, the former chair of the human fertilisation and embryology authorityld be reformed. thank you very much forjoining us. emma said there was no reason as far as she can see it for the ten year deadline, she says she doesn't understand who it protects and it puts people like her under undue pressure, but you don't think it should be changed, why? thank you so much forfocusing on should be changed, why? thank you so much for focusing on this issue. should be changed, why? thank you so much forfocusing on this issue. to clarify, i think the regulation should change. there is a compelling case for it to change, like the case of emma and many other women who are in the extremely difficult session. however the importance is to focus on how to change it correctly for the welfare of women. and to deliver on the outcome and the purpose of such regulation. there is a compelling case to change and modify the regulation because like in emma's case, the simple analogy is, you are taking an insurance policy that covers you for a possible trip in the next ten years but