we have consultants from emc research, who conducted these polls.s that did the reallocation of prop k. you may remember that we were able to generate a 75% vote in november. they have a presentation no longer than five minutes that i would like to give you to wrap up this item. >> supervisor daly: just a quick question. let me start by saying i support moving forward with this measure to the ballot. as a representative to the mtc, i think you are correct when you say that most attorneys in the region are also moving in this direction. that is something that has been discussed at other regional transportation bodies. i know emc did the research in 2003. i am wondering this time around how they were selected? i know that we were already getting pushed back about an out-of-county agency. >> this went through a competitive procurement. in fact, we brought them on board in march. this was awarded by the finance committee. supervisor daly: maybe for the consultant, how did we select a language, in terms of the questions, the actual language on the measur

i know emc did the research in 2003. i am wondering this time around how they were selected? i know that we were already getting pushed back about an out-of-county agency. >> this went through a competitive procurement. in fact, we brought them on board in march. this was awarded by the finance committee. supervisor daly: maybe for the consultant, how did we select a language, in terms of the questions, the actual language on the measures? >> essentially, a quandary with measures that are not already approved for a ballot is what to consider the official language. we used the language that was used in the measures to introduce them to the board of supervisors for local measures. for state measures, we had a line with an already been through the legislative process. there was no issue with that. we do recognize emphatically that the fundamental purpose of doing something like this is to place this measure in the context of a more realistic ballot with other revenue- generating measures to create, if you will, a worst-case scenario. we realize that every measure is likely to be

emc will understand this, but typically, you would have a question, pushed for and against, see how they would impact up or down the impact of our question. i wonder why we did not move in that direction? supervisor mirkarimi: does that have prop k funding as well? >> the contextual strength of the measure, absolutely. the testing of the question, commissioner, was done in a larger set of questions that the consultant can explain. those questions are in your packet. whether the fee would be applied to the general fund, department of transportation, whether it could be used for transportation purposes only. there was some of that. i think you should hear from the consultant. the answer to that question in the details on the pole itself, how it can support the case for placing this on the ballot. supervisor daly: one final question. i think you are talking about questions 15 through and that is kind of what i'm talking about but not exactly. 12, 13 caught my attention. 12 reads, "taxes are high enough. 40%. it is crucial to have quality streets, even if it means taxes." it looks like a maj

we have consultants from emc research, who conducted these polls.location of prop k. you may remember that we were able to generate a 75% vote in november. they have a presentation no longer than fi

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