emily bender is here, professor of linguistics.real focus point in particular on computational linguistics. what do you make of this hype, panic, worry of some of the encounters people seem to be having with being? -- bing. >> you can worried that the chatbot itself is malevolent or sinister or you can take a step back and see that people might be taking it as something that has negative intent when in fact when the output of the chatbot seems to make sense it is because we make sense of it. it is just spitting back language based on patterns. caroline: so it is a reflection of us in some ways. what then can microsoft be doing to better educate us on that? >> i think there are some design choices that could be made. the fact that they have this machine speaking in the first person is problematic because it encourages people to see it as a mind, which it is not. also, when is it appropriate to allow synthetic text out into the world? do you want at the company to take responsibility for the populations of these chatbots? caroline: i