please welcome emily oster! [cheers and applause] ♪ ♪ hello!lause] ♪ ♪ all right. exciting, huh? >> i am excited. >> michael: data. >> and parenting. and babies. >> michael: and babies. what does parent data mean? >> there is data on parents and i am a firm believer that data is the key to making your parenting easier and happier and more relaxed. >> michael: some clip somewhere, might have even been in this book, "expecting better," which, maybe 10-year anniversary, this book? >> yeah. [cheers and applause] >> michael: wow. amazing. i am paraphrasing, but there is two preschools or two day cares, they are both of equal, credible value. which one should i go to as a parent? your answer was, go to the one that is closest to your house. >> yeah. for me, that is emblematic of what i think it is hard and often overthought about parenting is, we have this idea that there is a right way to do it. there is a correct day care. you can really get down the rabbit hole. well, these teachers have this qualifications and this method. at the end of the day,