emily ruben, cnn at london fashion week. >> what's that story got to do with these birds? it wouldn't be fashion week without plenty of exotic embellishment like ostrich feathers. for supplies in south africa, business has never been better. we caught up with a designer to talk about the booming business. >> os strip is not just about fashion, it's about business? >> absolutely. for us one of the xet dif advantages or the things you have to put up internationally is the fact that you have access to exotic skins and beautiful kind of hides. it es something we use in our collectiontion and impacts in terms of our bottom lines, the collections we produce always have to have some exotic skin. >> you've actually shown in paris particularly with ostrich. what was that like? >> i think for us it's always interesting, coming from africa, despite having to over come more stereotypes than the average designer has, and also not really having access to everything that other designers have sitting in their artilleries in europe or wherever they are. for me it was about looking at what