in charge of the bunch is the original pixie chick herself, tony's daughter emily thatcher. >> there's 26 different family farmers in the pixies. and, um, we all hold different views, whether it be politics or religion or what have you. >> they're sort of like frenchmen. they don't agree on anything but pixies. >> it's like being being in a band that doesn't particularly have a lead singer, doesn't particularly have one songwriter, but everybody has to show up at rehearsals, and we have to argue over the arrangements, and then we have to perform. >> would you like to try an ojai pixie tangerine? >> sure. >> they're seedless. >> oh, my, these are really... >> i know. very sweet. they're pretty easy to peel. >> they're beautiful! >> pixies. they're seedless. they're called pixies. >> we have the advantage with the pixie that the avocado industry had 30 years ago. not everybody's tried one. >> thank you. >> and everybody who does will take one. >> and the pixie movement is sprouting supporters left and right. martha stewart has become a fan, and "sunset" magazine even named the pixie best