francine: emma grede, thank you so much for joining us today. ou so much. ♪. ♪ david: this is my kitchen table

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francine: emma grede has made a personal fortune founding denim companies. good american made $1 million in sales on its first day. she tells me about her success and the challenges that remain across the industry. fashion hasn't done enough when it comes to inclusively and diversity, but has it on something in the last five to 10 years? emma: fashion, as quick as it is to change in the kind of aesthetic, it is very difficult to change a system. and i think that comes down to who makes decisions. and the people that make decisions in fashion don't really look like me. they aren't typically women all the time. when we look at who is at the helm of the biggest players, it tends to be the same type of people. and so i honestly think there is a lot of work to be done. progress has definitely happen but you only have to look at the last new york fashion week, the biggest, most commercial to see that there is so much tokenism around what inclusivity really means. i think that especially when it comes to size, we are back where we were 20 or 30 years ago when you w