the best selling author emma straub is part of this group. she and her husband have owned. new york city. >> my husband is a graphic producer by trade. we had books are magic pens and books are magic mugs with our logo before we ordered a single book. we started from the outside in, i guess. i'm emma straub, author of modern lovers and other people we married and here we are in mi brand-new bookstore, books are magic. i have always gravitated towards bookstores making them a part of my daily loop. which is why we were so heartbroken when our local bookstore closed. and immediately we knew like, that's it, here we are. from a tactile old fashioned sort of a dinosaur, i like the way books look, being the way they feel. i like to be able to look at my walls and see both the books that i have read, the books that i love, the books that i've bought that i haven't read yet. there are hundreds of books in my house that i haven't read yet. and if they existed in a cloud somewhere, i wouldn't think of them. and this way, i do. ♪ ♪ >> i am impressed and also bewildered by people who