we cross live now to consultant dermatologist dr emma wedgeworth, who can give us more insight into thisink is to blame? is it parents, the social media companies, is it the social media companies, is it the people that are selling these without any age restrictions? i think fundamentally this is a trend, like so many other trends that tend to filter down to younger people. in terms of blame, i think fundamentally social media is really responsible for a lot of this. brands have talked about anti ageing products, i do not think they were aware that this was necessarily going to happen, but because it has i think it is now a responsibility to actually label products and ensure they do not fall into the wrong hands. ensure they do not fall into the wrong hande— ensure they do not fall into the wron: hands. �* ., ., , ., wrong hands. and what would you recommend. _ wrong hands. and what would you recommend, then? _ wrong hands. and what would you recommend, then? for— wrong hands. and what would you recommend, then? for example, | wrong hands. and what would you i recommend, then? for examp