wx rolling out this video of emmitt smith really owning some line dancing.k of this marketing? >> i have to admit, i didn't even notice emmitt smith, and i watched that ad a couple times. i think what we're seeing once again is engagement. all these companies are trying to figure out how do we grab these eyeballs? it's what we do on the show, but it's what they're doing across all media. melissa: yeah. >> we're watching it happen. melissa: there isn't a man in the audience right now who heard a word what you just said. >> exactly right. i understand that. melissa: no one heard you. >> and who was that guy in the middle? i didn't -- melissa: i don't know. >> i'm working on my moves. i'm trying to learn from emmett. i'm trying. melissa: all right gentlemen thanks to both of you. president obama firing another salvo, but wall street isn't taking it lying down. how they think president's plan could put main street in jeopardy. >>> plus a tram trampoline, a hose and subfreezing temperatures, it sounds like a perfect rest fee pee for an d recipe for an emergency r

i always had my handful blocking reggie white but i didn't worry too much about what emmitt smith wasoing or troy aikman. so it is very important to delegate in your business so that your team can have success. liz: that is hard to do because there are a lot of high-achieving people saying i need to do every single thing. you talk about building a dream team. other things, be a great coach, war your protect testify gear. get a great lawyer. make sure you're insured properly. go back to building a dream teach. what is the number one thing you do to make sure you find best employees who may want to get paid more but which take a shot with you? >> well, two-ways you do it. a lot of time get people very good in industry. you have to look at background and interview well. the most important thing is to the track record. i mean like the nfl. if you're a great coach, you always have a job. but it is only so many jobs and some top people. so i learned, you know, off two of the best in tom landry and jimmie johnson. both of them had a unique style but i watched them every day seven days a week

we just open one with the bnsf emmitt smith borough which is northeast of st. louis so if we do get into a situation with traffic needs to be diverted from chicago doesn't have to go to chicago at all we do have alternative gateways that can reduce the congestion in chicago. to your winter question. last winter took many of us by surprise, probably the worst winter in 30 or 40 years. we have winter every year just question of how extreme it is how much snow how much gold there may be. we did dust off of plans and make sure they were each as up-to-date as possible. it's making sure we have the supplies of the right components for freight cars and locomotives and rail that are temperature sensitive. everything that we deal with by and large is a steal and steel reactor temperature both extremes on the low-end and high-end. we also have invested in new equipment, switch eaters and jet blowers. it's in essence how we clear the railroad of snow and ice to make sure that the equivalent of the exit ramp off of the mainline remains fluid. and then he gets down to commu