rolled out emv. some large merchants are able to solve for that because, you know, their business is inherent upon solving for that if they've got over 90%e-commerce transactions. they're putting their own r&d and coming up with their own transaction fraud-monitoring systems. but there's several small businesses who really could be disadvantaged here if they don't have the wherewithal to find their own means to protect data better whereas there is an office shelf solution they could go buy where they could pin-protect internet frank actions today. i think it comes back to what steve was saying about issuing emv without pins is a very incremental step. it doesn't make sense here in the u.s. and i do want to point out one thing. merchant terminals, because chip and pin is an international standard, all have that chip -- they also have pin pads. for us, most merchants who are deploying the terminals could accept chip and pin tomorrow if they were able to program for it and if there were pins on the card

what is emv? its smartcard technology that essentially as a computer chip on a card that helps prevent against counterfeit fraud on this card, meaning it makes more difficult for me as a fee to retrieve his first of the old cards we have families to utilize today. the important thing here is that this prevents card not present, or card present, card -- counterfeit fraud. that's what i get at with the point of emv an attorney. with the last country and industrial is world to go the. we've got this date october 1st, 2015 is a simple thought, a lot of nuances of what happens and who bears liability once this shift doesn't affect the distance but it the parties was done the least to enable emv would be the most responsible for fraud and a card present an arbiter i think we look at some of the global deployment numbers it's interesting. worldwide emv card issuance, the adoption it on issue aside is up 40-50% were on the merchant side merchant terminal is asian, so i've set up and means to accept the th

what is emv? european visa mastercard. the computer chip on a card that helps event against counterfeit fraud on the card. it makes it more difficult or me as a eve to re-create this versus the old mastercard's we still use today. the important thing is this card-present counterfeit fraud. we are the last country in the industrialized world to go there. one,ve the date, over 2015. date, october 1, 2015. i think, if we look at some of the global deployment numbers, it is interesting that worldwide. aboutoption rate is 40-50%, on the merchant side, i , it ist up the means closer to 80-90%. we're likely to see the same trend in the united states. merchants are more likely to adopt the card if it will reach.e their only one in 10 cards right now americanip that are in consumer wallets. we're close to october 1 now. what does it mean for consumers date?e hit the october 1 some businesses will be ready to accept the cards. some will be able to use it. some businesses will not. i want to go into a few reasons why. it is not for l

rollout emv. some large businesses could account for that if they put it over 90 percent they come up with their own transaction fund or system but those small businesses could really be disadvantaged if they don't have a the wherewithal to protect the data did -- the better but there is a solution where they could protect internet transactions today so it comes down to issuing emv in very incremental steps it doesn't make sense here in the u.s. and merchant terminals, because chip and pin is the international standard they also have been in pads but for us they are deploying the terminals were but if they were to program for that that an additional investment in our and to its programming more than hardware. you have to get into that technology q where that employee cost to change that programming but the challenges that we are facing here that it will be reduced by so much with emv is it a false sense of consumer confidence is the bigger issue. >> there is another consumer argument that consumer

some people ask me are all merchants going to deploy emv? i think with to take a look at what is the return on investment for deployment in the? like i said there's a huge benefit to merchants if they can better protect their brand from data security. we are thrilled the white house initiative to move towards chip and p.i.n. cards, a million cards. that's fantastic to already be there. actually ahead of the gang to get to make art out of market and we're pleased to do that. we know the challenges the post office and others have dealt with to get their terminals ready as well because i think it's great the government is making such great headway. i can tell you i have a friend works at the state department who had one of the chip and p.i.n. credit card. he was so excited to get into mail because she traveled to eastern europe all the time and she's had trouble using her government card for years and ushers one that work that is more secure. we're moving in the right direction. one of the challenges of d&d in the u.s. is were not adopting full

. >> reporter: the technology is called emv.kes your card harder to physically counterfeit and and the merchants will get less severe information. when you did and use the chip the transaction is more secure because your actual credit card number is never transmitted to a the merchant. so if a hacker tries to get your credit card information you get a bunch of numbers which are meaningless. >> once again the habit of sticking it will be in ultimately really good thing. >> reporter: the card will still function as a credit card but you can use it in number pin. >> reporter: clouds and low- level moisture have been hanging around available but. all three airports in the bay area are still on schedule and on time. that will change very fairly quickly. everyone in the bay will be looking at sunshine in the afternoon but back in this sun set hours and after clouds will come back and take over. areas are in the '60s and '70s but in the south bay will hit the '80s and upper '70's. the big time warm-up is heading our way for this friday

sandra: emv said it's not necessarily they install more of this.s so cool with the waiting list. dagen: it's not true. >> thank you very much. encouraging signs in the u.s. housing market. real estate expert joins us next with a look at where you can find your dream home for the rate price. stay here. this is a great place to work. not because they have yoga meetings and a juice bar. because they're getting comcast business internet. comcast business offers convenient installation appointments that work around your schedule. and it takes- done. - about an hour. get reliable internet that's up to five times faster than dsl from the phone company. call 800-501-6000 to switch today. perks are nice. but the best thing you can give your business is comcast business. comcast business. built for business. great time for a shiny floor wax, no? not if you just put the finishing touches on your latest masterpiece. timing's important. comcast business knows that. that's why you can schedule an installation at a time that works for you. even late at night, or