back at mothership in englewood cliffs, explain this for us. >> when the market is weak, consumer staples are expected to outperform. that's not what we have seen. this week, s&p 500 fell 1.6% consumer staples fell 2%. now, the pain was felt in names like color ox, proctor and gamble and coca-cola. interestingly that's a trend. consumer staples have not provided shelter when the market has fallen. if they can't look for staples for safety where can they look? >> to reiterate, why has the safe sector become so dangerous. let's go to mike and carter. start us off. >> not only is performance in absolute business, this group is really in trouble. let's take a look here. this is the -- there we go. so, these are some of the biggest consumer staples that all of the world knows. what i have here is may to december, the past sex, seven months. general mills down, pepsi down, schmuckers, down, kellogg's, mcdonald's, coke, philip morris, a disaster, 10%. the s&p is up 7%. so not only absolute, but the relative is really, very, very poor. here's the visual of this. we have, since may, keep this in m