but fish oil -- it's 18% epa, 12% dha, and that's a standard fish oil.contains very few other meaningful fatty acids that actually reduces inflammation. and then the extraction process yields something called free fatty acids. and free fatty acids are more what we call bioavailable. so, what that means is, your body can immediately utilize that substance. it doesn't have to go through a lot of steps before it's absorbed. >> so, "fat" is not a bad word in that connection? >> [ chuckling ] no. >> some fatty acids are good. >> fatty acids are absolutely essential for your health. omega xl is, you know, omega-3-plus, because it contains the 30 different fatty acids that are not contained in any fish oil. >> and look at the difference. >> i mean, this is really important for compliance. if a patient can't take the pill, then it's not going to benefit them. >> the omega xl capsule is so small that it's just -- it's so simple to swallow. you get most of these pills that have -- that are huge to take, to swallow. it's, you know, very hard. but these, the omega x