that did stunt our growth for a number of years. >> epionce's sales numbers are on the rise and dr. cole knows he has the right sales model and team to take it forward. >> we have been able to grow and remain profitable and still sticking within the model. you need to know what the end game is. once you have that then you can put together the pathways of how to achieve that. >>> as we saw, epionce uses a team of sales penal to get to the doctors, but once a salesperson gets the meeting, what makes the difference between success and failure? a while back we decided to dive into the art of the sale. we went into the trenches to follow three consummate salespeople who live and die by their ability to close a deal. a car salesman a real estate agent, and a woman who sells mary kay. we broke down their techniques so that you could learn from their experiences. >> you know this is very important because it's that time when the customer can bond with the car. if you don't test drive a vehicle, you're selling yourself short and the customer short. >> meter ri miller. >> my name's terry. >>