you said that because back in the day before i was a broadcast journalist i used to be an equity research analyst and i used to actually cover abercrombie and fitch and their brand was suffering from a tarnished whatever they think is going to be tarnished by the situation more several years ago so i can attest to the fact that the situation is probably helping their sales if anything i mean i can understand how the jersey shore doesn't really help your image but it's going to get really expensive for them because i think every single person who wears overcoming fish is tarnishing their image i mean really if you're this is the exact you that should be positive promotion for them i think the situation is exactly their their prime client should put them on the cover of the next i think that says a lot about abercrombie and fitch right because you know if you're watching to an abercrombie and fitch store they only hire people that look like models that are attractive that is their criteria which also is i guess you could say unconstitutional you know and so now they're just being very blatantly obv