eric chen breaking things down at the nyse. >> that's right. day sukts winning could hurt ticket price. tiktss the university of alabama football games have fallen 14%. after winning last year's national championship game and ohio state tickets dropped 17% after their win two seasons ago. why? discretionary spending exhaustion. with all this success, it's hard for people to spend more money going forward because many kids have spent so much to see their team win it all and it's not just college football. where we see this trend, the patriots saw ticket prices fall after their super bowl win a couple of years ago and then the l.a. kings tickets, they dropped, too, after winning the stanley cup. doesn't apply to things like merchandise, sales an recruiting b thu this is one of those results where you think winning would raise ticket prices, but seems like once the teams have won, fans aren't as hungry as success. you make more money by being a loser. a. >> a small froup of fan, but the same group of people. >> it's better to be a good team that's