know, as i would record or tour with some of these artists that i worked with, rolling stones and eric clapton, and george harrison and other artists, i talked about trees, and thee guys sometimes scratched their head, here he goes again. [laughter] it's always the trees, you know? when we would really engage in conversation about these things and these issues, believe it or not, mic and keith and eric, nay all have the same concerns for our environment that we do, and so many other musicians and actors and people in the entertainment business share a deep concern about our environment, and so then one day, this guy that i'd kind of become friends with that happens to be in the advertising and public relations business calls me up on the phone, and he said, chuck, what are you doing? i said, well, i'm hanging, why? you in town? yeah, i'm in atlanta. he said, listen, come by the office, i was a crazy idea, but i want to discuss something with you. i said, all right, sure. i show up there, and he says, listen, you know, i represent some pretty big name clients, coca-cola, at&t, big companies, an